I'm a doctoral candidate at the University of Southern California Marshall School of Business

I study consumer behavior, often within the context of product customization. My dissertation examines consumers' customization choices as well as the psychological processes that shape these choices.

Prior to joining the Ph.D. program, I received a B.S. in Business Administration from USC and worked in market research and product innovation. In my spare time, I like to dabble in graphic design.

research interests

Research Interests

Customization

Understanding the choices consumers make when configuring their own products

Complementarity

Examining how consumers decide which products go well together

social influence

Looking at how those around us influence our decisions and consumption enjoyment